Urgent vs. Important: Executing Your Most Important Goals

Urgent vs. Important
Urgent vs. Important – Prioritize your goals and calendar to deal with both.

hat do you see? think? wonder?

I wrestle with balancing the urgent vs. important items on my ‘to do’ list. I love the image above so much that it is framed and hanging on the wall in my office. The whirlwind is all around is and it is powerful enough to dominate every minute our days. The girl with the camera is focused on what’s important, not what is urgent. It seems illogical and dangerous. What is so important that she is willing to ignore the impending whirlwind? What is so important in your life that you should ignore the whirlwind, too?

From the 4 Disciplines of Execution:
“The whirlwind is urgent and it acts on you and everyone working with you for every minute of every day. It robs from you the focus required to move your team forward. Executing in spite of the whirlwind means overcoming ┬ánot only its powerful distraction, but also the inertia of “the way it’s always been done.”

“We’re not saying the whirlwind is bad. It isn’t. It keeps your organization alive and you can’t ignore it. If you ignore the urgent, it can kill you today. It’s also true, however, that if you ignore the important, it can kill you tomorrow. The challenge is executing your most important goals in the midst of the urgent!”

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