Is Customer Satisfaction Measured in Your School?

The question was recently posed to me, “Is customer satisfaction measured at our school?” It was a response to a series of quotes have been tweeting from one of our faculty’s summer reading selections, “Exceptional Customer Service.” It is a great question and one I hoped and expected would be asked sooner or later. The short answer is yes, in some areas. Before we answer this question, we must answer another question, “Who are the customers in a school?” Students? Parents? I would expand the question beyond the use of the term ‘customer’ in the context of a school setting, […]

The Front Lines of Customer Service in Schools

What would it look like if we applied the concept of customer service to the classroom? The term is more frequently associated with business and sales rather than education.  For independent schools, customer experience must be a wildly important goal, though the word ‘customer’ falls short of describing a school’s relationship with students and parents. Partnership is closer. Teachers and their direct communication with students and parents are the front lines of customer experience in a school. There are many other levers that teachers have control over that directly impact customer experience. We will focus on one for now: communication. There […]

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